Follow the commandments within, and your designs stand a chance of leaving our shores and being sent to the client. This list is not meant to stifle innovation but it constitutes the minimum requirements for a successful ecommerce design project. Conversion It is your duty as a designer to establish through communication the key objectives for the client in terms of generating revenue. Growth may be achieved through
You must establish these goals and agree them with the client before design begins. Brand Communication Company Values Establish the company's brand values and how can they be best communicated. Brand Character The internet is awash with sterile sites, establish design and style treatments that will set the brand apart. What is the company dedicated to? Example Dedications:
Where possible and relevant humanise the business by introducing company members and their contributions. As a designer you need to understand what these are, and include them. If the company has not yet established or defined this then you need to work with them to develop them. Delivery Offers A site visitor needs to know when they will receive their products and how much will it cost.
Make sure you know what these are for the company and use them appropriately. Trust Communication Establish the tools that are available to establish that the company is trustworthy.
Security To ensure the customer feels safe show security symbols and icons that identify the security measures taken.
To encourage the sense of security use language throughout such as - Check Out Securely' |
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